Frozen is New Fresh

Frozen is New Fresh !


Frozen Vegetables are increselgly used by every household & commercial kitchens. It has an equal nutritional quotient as the fresh vegetables and is comparatively more hygienic because of the process & packaging and food safety tests it undergoes as per FSSAI guidelines that it follows.

Frozen is the new fresh

Published: 16th July 2020 07:32 AM - The New Indian Express
By Nikita Sharma - Express News Service

The impact of the lockdown on dietary patterns has been immense; the biggest change being how people now procure their daily essential items.

According to the latest report by the market research company, IMARC, the frozen food industry in India is spreading its wings and is expected to expand at a Compound Annual Growth Rate (CAGR) of 17 per cent between 2019-2024.

FRozen is new fresh !

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Bottom line. It turns out that frozen produce has just as many nutrients (if not more) as fresh. To get the most nutrients out of the fresh fruits and veggies you do have, store them properly and don’t hang onto them for too long. Cooking produce may be beneficial, too.

Ref. - Saturday, June 12, 2021

Frozen veggies and snacks contribute 85% to frozen market

today, frozen food is increasingly becoming popular among consumers in India. Freezing technology is the most important aspect for frozen foods. It keeps the food fresh and nutritious from the time it is prepared up to the time it is consumed. Frozen food industry in India has been growing rapidly over the past few years. The busy lifestyles of consumers led to the increasing demand for convenience foods, especially, frozen foods. Previously, the frozen food industry in India was limited to only basic frozen vegetables and French fries. But today, the frozen foods market consists of frozen fruits and vegetables, frozen vegetable snacks and frozen meat products.

The convenience food and ready-to-eat products are estimated to account for the largest share in the frozen food market in India. Frozen vegetables and frozen snacks contribute to 85% of the market share for the frozen foods market in India. The product offerings include cold cuts, meatballs, hot dogs and sausages, samosas, kebabs, nuggets and frozen fries.

In 2018, the Indian frozen foods market reached a value of around Rs 74 billion. The market is further projected to reach a value of Rs 188 billion by 2024, expanding at a CAGR of around 17% during 2019-2024. McCain Foods, Venky’s, Mother Dairy, Godrej Tyson Ltd, Hyfun Foods, AlKabeer Group and Innovative Foods (Sumeru) are some of the key players in the Indian frozen foods market.

Frozen fruits and vegetables
Frozen fruits and vegetables offer a number of advantages over the fresh produce. In India, frozen fruits and vegetables are rapidly gaining traction among consumers. The freezing technique employed in fruits and vegetables assists in retaining the colour, flavour and nutritive value of these products. The residual moisture is converted into ice by freezing, which prevents the growth of bacteria and hence slows down the decomposition.

The spoilage of fruits and vegetables during transportation and exposure to light, heat and dust is also reduced by employing freezing technology. Frozen fruits and vegetables offer numerous benefits which include low cost, easy preparation and availability during the off-season.
Frozen snacks
The frozen snacking market has registered a double-digit growth in India. Nowadays, there is an increasing penetration of frozen snacks, from the deep-freeze displays at retail marts into home refrigerators in India. Both vegetarian and non-vegetarian alternatives are available in the market.

At present, the brands such as McCain, Yummiez, Quick Treat and Venky’s offer cold cuts, meatballs, hot dogs and sausages, samosas, kebabs, jalapeno and cheese sticks, spring rolls, nuggets, French fries, fillets, breaded fingers, patties and cutlets, which are available in vegetarian, chicken and mutton variants. The consumer preference for frozen snacks items is rising due to the hygiene issues and easy availability.

“Switch To Pesticide Free Frozen Vegetables. Switch to VegiNatural Frozen Vegetables”


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